What is sustainability, why is sustainability such a big deal, and how does it affect professional cleaning companies?
Sustainable business, or green business, is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. Often, sustainable businesses have progressive environmental and human rights policies. In general, a business is described as green if it matches the following four criteria:
- It incorporates principles of sustainability into each of its business decisions.
- It supplies environmentally friendly products or services that replaces demand for nongreen products and/or services.
- It is greener than traditional competition.
- It has made an enduring commitment to environmental principles in its business operations.
In this Educational Quick Clip, Steve Ashkin explains the difference between sustainability and green products/services, as well as how embracing the concept of sustainability can improve your bottom line.